Lori was born and raised in Northeast Alabama. She has always been energetic, service oriented and dedicated to cutting edge opportunities & ideas. From a very young age, she has had a mammoth personality and love for others.
Departing her place of employment in March 2018 was quite difficult. She served 31+ years for the same company. She wore many hats and established great rapport with clients, associates and vendors. During her tenure, she served in accounting, credit, purchasing, customer service, manufacturing, sales and marketing.
Most of this time was spent in management – Sales & Marketing Manager, Territory Manager, Warehouse Manager, Director of Channel Development and as a Distributor to Installer Liaison.
When she and her husband started a music ministry, she knew she needed to learn every detail possible. Lori’s yearning desire for knowledge is what has always sustained and elevated. She asks a lot of questions, researches everything and still believes that being proactive produces much better results than being reactive!
With the Lord’s guidance and many impressing upon her they needed promotional help, it was time to kick off Wise Choice Promotions. It has been an amazing journey and WCP is growing monthly! With a passion for ministry and knowledge of the business end also, WCP is quickly becoming one of the most sought-after promotion companies in radio, media and artist development.